Advice and Insights From A Practitioner

About The Author

Bill Tyson - The Savvy Strategist

Bill Tyson

Bill Tyson has a 30+ year track record of building omni-channel marketing businesses, domestically and internationally. He is a seasoned Global Executive having excelled at 5 Fortune 500 companies before moving into more entrepreneurial endeavors. He is an advisory for several firms in the areas of digital marketing, Internet of Things/Internet of Me, block chain and technology applications that promote risk awareness and safety for consumers.

His strengths are in developing and executing strategic initiatives, marketing, distribution and sales strategies; change leadership, business development, product and service innovations, benefits, risk management and leveraging Internet-based technologies.

He is a versatile leader having served as CEO, EVP, CMO, COO and more than 22 years in Sales Executive leadership roles.

Bill has a particular subject matter expertise in the following:

  • InsurTech
  • Internet of Things (IoT)
  • Digital Marketing
  • Employee Benefit Programs
  • Business Insurance (including Professional Liability)
  • Voluntary Benefits
  • Affinity Group Marketing
  • Direct Marketing
  • High Limit Life Insurance
  • Accident and Health Underwriting and a variety of health care solutions.

Throughout his career he has conducted insurance workshops on Strategic Marketing Planning, Distribution and Multichannel marketing. He has presented at the conferences of various trade associations: American Bankers Insurance Association (ABIA), the Professional Insurance Marketing Association (PIMA), the American Institute of Professional Association Insurance Administrators (AIPAGIA) and the International Mass Marketing Association (IMMA). He is the author of the book The InsurTech Marketer’s Manifesto, September 2017 – available only to consultancy clients and their staffs.

More on his Background:

Bill is a native of the Main Line in Pennsylvania, who was born with an entrepreneurial spirit and a passion for marketing and sales. After completing High School at Lower Merion, he went to Temple University where he graduated with a bachelor’s degree in Insurance and Risk and Business Law while working full-time running a fish, fruit and produce business. Bill entered the insurance industry by working briefly at the family insurance agency, Joseph H. Tyson & Co. as a licensed P&C agent. In January 1983, he was hired as a risk underwriter trainee at the Life Insurance Company of North America (LINA) of CIGNA Corporation. Within the first year, he was promoted to Assistant Manager – Association Group Division where he oversaw several functions, maintained key broker relationships, large accounts and was responsible for risk underwriting, direct marketing and sales results. In 1985, he joined AIG‘s American Life Insurance Company (ALICO), which is now a recently acquired division of MetLife, Inc., as a global underwriter for the Accident and Health Profit Center. He moved to East Africa as Regional Director and spent 2 years living and working in Nairobi, Kenya when he was promoted to Profit Center Manager Accident and Health and Mass Marketing.  As Profit Center Manager A&H, this included responsibility for ALICO Japan and International Mass Marketing.

In 1990, Bill rejoined CIGNA but on the International side and became Regional Director of the Direct Marketing and A&H Division for the Pacific Rim (New Zealand, Australia, Hong Kong, Taiwan, Japan and South Korea) where he lived and worked in Hong Kong. In September of 1992, he won the “Most Profitable Operation” award and then returned to the US to manage the Regional A&H underwriting referrals for Asia, published a global training program called ProTrack – Training Tracks for Professional Growth and managed the UK and the Global Purchase Protection program for one of the largest credit card companies in the world.

In 1994, Bill moved to the brokerage side of the insurance business by joining the 4th largest broker in the world at that time, Jardine Insurance Brokers (now JLT Group). Jardine Group Services division was their largest US operation based in Albany, NY.  As the Senior Vice President – Sales, Account Management and Marketing Director he was in charge of all of the B2C and B2B multi-channel insurance program business (managing approximately $100 million in premiums across 25 accounts).  In addition to his executive duties, he oversaw a worksite marketing field force of 25 agents and two call centers of agents (P&C and Life and A&H). He also implemented on two successful bank joint ventures in Upstate New York and the Philippines selling A&H (Group and Individual lines) and Personal Lines products to bank customers.  He also was appointed General Manager of JIB’s global ecommerce division JLT InterActive.

He has held the position of Chief Marketing Officer for AGIA, Vice President at Vertis Communications and more recently, Executive Vice President and C.O.O. of AMPAC Insurance Marketing, Inc. of Woodland Hills, CA.

Up until July 2010, he served on the Board of Directors of the Professional Insurance Marketing Association and the International Mass Marketing Association. At PIMA he is the only two time winner of the “Presidential Distinguished Service Award”. He is the author and publisher of this blog The Savvy Strategist, covering a wide range of topics including: The Changing face of Affinity Group Distribution, Building Robust Distribution, Managing Strategic Risks, Change, Accountability, Customer Value Proposition, Decision Making, the Balanced Scorecard Approach, Innovation and Growth, Strategic Planning, Strategy – defined and the Importance of Strategy in Tumultuous Times. He is a frequent speaker at insurance industry conferences for PIMA, ABIA and AIPAGIA and owns the trademark “The Savvy Strategist” including the publication of a best practices approach for developing a Strategic Marketing Plan for the insurance industry.

More recently, he served as an independent consultant and business development executive working with a variety of innovative companies with unique solutions for the insurance, mortgage and healthcare industries.

You can see his LinkedIn profile at:, his web site at

He resides with his family in beautiful Santa Rosa Valley, CA (Ventura County) and enjoys fishing, gardening and tending to his orchard which is aptly named “Bounceback Orchards”.


View Bill Tyson's profile on LinkedIn

9 Responses »

  1. Bill good article hope everything is going well. Stay in touch,

  2. Excellent article; very insightful and informative; hope all is well with you & family.

  3. Bill, your insights are always on target and eloquent. In reading your most recent blog I am reminded of my own efforts to put strategic planning and marketing capital to work through various channels and for various financial products. I have always been struck by the failure of otherwise astute and forward thinking CEO’s and other Exucutives to test and prove out the financial models that should always accompany good strategy planning. Part of the due diligence process should be the proof that the idea at hand is going to work and that the target of the marketing strategy will be responsive.

  4. Bill, something to be garnered by all types of operations.

  5. hi, solid web log, just I don’t see how to add your site in my rss reader. Could are Assist me please?

  6. You really make it seem so easy with your presentation but I find this topic to be actually something that I think I would never understand. It seems too complex and extremely broad for me. I am looking forward for your next post, I’ll try to get the hang of it!

  7. This is a good post, but I was wondering how do I suscribe to the RSS feed? High Waist Shorts

  8. such a Exceptional post ! You can keep them coming 🙂

  9. This is very interesting, You’re a very skilled blogger. I’ve joined your rss feed and look forward to seeking more of your wonderful post. Also, I’ve shared your site in my social networks!

Leave a Reply

Please log in using one of these methods to post your comment: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: