Business 
Protected: A Recommended Format for A Strategic Marketing Plan
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Research Reports to Aid You in Your Strategy Efforts
Mary Meeker’s 2019 Internet Trends Report | Code 2019 InsurTech at a crossroads: Launches stall, funds keep flowing, A blog post by Sam Friedman, insurance research leader, Deloitte Services LP The Top InsurTech Deals of 2018, Accenture, John Cusano, March 22, 2019 The rise of InsurTech, Accenture, January 2, 2019 The InsurTech Phenomenon and The… Read More ›
Building Robust Distribution to Support Strategy – Updated October 2012
Introduction During the past year and a half, I have been working with a variety of different client companies to develop and improve their distribution networks. Distribution really matters when you consider that, on average, half of the price of the product is absorbed by activities related to getting that product from producer to the… Read More ›
Harnessing Multichannel Marketing for Strategic Advantage
“Sustainable competitive advantage no longer arises exclusively from position, scale, and first-order capabilities in producing or delivering an offering. All those are essentially static. So where does it come from? Increasingly, managers are finding that it stems from the “second-order” organizational capabilities that foster rapid adaptation. Instead of being really good at doing some particular… Read More ›
A Prescription for Change
You Can Keep the Change…Say What? One of the tough things to swallow in business is the lip service paid by some executives towards change initiatives. It goes something like this: “Yeah, we know have to change but, we are too busy struggling to keep our clients happy while at the same time trying to… Read More ›
Making a Good Customer Value Proposition Better
Introduction The creators of the Balanced Scorecard, Robert Norton and David Kaplan, view the customer value proposition (“CVP”) as the “heart of strategy”. They very succinctly stated that: “Strategy is based on a differentiated customer value proposition. Satisfying [your] customers is the source of sustainable value creation.”[1] A customer value proposition is an offering that… Read More ›
Innovation and Growth: Where do we go from here?
“So, the point here is that the innovation and growth of a company, line of business or strategic business unit doesn’t happen casually or by chance…it must be organized, follow a few simple guidelines and be part and partial of any company’s offensive strategy.”
Strategic Planning ~ Needs and Requirements
Once everyone on the strategic planning team agrees on what the definitions are (and the differences between) strategy, an objective, a goal and a tactic, then energy can be directed towards strategic plan development. There is a fine line between success and failure in planning and like any business endeavor there are basic needs and… Read More ›
So, What is Strategy Anyway? Here are a Few Different Perspectives
Given the relevance and timeliness of Michael Porter’s advice on strategy during tumultuous times, I began my first blog post (which was originally entitled “Strategy in Action”) with that material because it really hit home for those of us working day-to-day in one of the most distressed industries – insurance. At this juncture, I think… Read More ›
The Savvy Strategist (tm) 
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