Advice and Insights From A Practitioner

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Protected: A Recommended Format for A Strategic Marketing Plan

October 2, 2012

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Research Reports to Aid You in Your Strategy Efforts

2012 Social Media Guide from CMO.com Very useful chart for guiding social media marketing. 2012 Social Media Predictions Accelerate Your Social Maturity Forrester Report Accenture Report on A New Era of Marketing: Create Your Upturn Administration on Aging: A Profile of Older Americans 2011 Statistics on the Aging Population Aetna’s Transformation – Must Read Strategic moves they are making… Read More ›

Research, Tools and Favorite Videos on Major Trends

Welcome AIPAGIA Members! On March 17th 2012, I had the honor and privilege to present to a very special industry group, AIPAGIA.  While my attendance was brief, the time I spent with the members of this industry group was incredible. It was very reminiscent of my past participation at similar conferences when I was a… Read More ›

Building Robust Distribution to Support Strategy – Updated October 2012

Introduction During the past year and a half, I have been working with a variety of different client companies to develop and improve their distribution networks. Distribution really matters when you consider that, on average, half of the price of the product is absorbed by activities related to getting that product from producer to the… Read More ›

Harnessing Multichannel Marketing for Strategic Advantage

“Sustainable competitive advantage no longer arises exclusively from position, scale, and first-order capabilities in producing or delivering an offering. All those are essentially static. So where does it come from? Increasingly, managers are finding that it stems from the “second-order” organizational capabilities that foster rapid adaptation. Instead of being really good at doing some particular… Read More ›

A Prescription for Change

You Can Keep the Change…Say What? One of the tough things to swallow in business is the lip service paid by some executives towards change initiatives. It goes something like this: “Yeah, we know have to change but, we are too busy struggling to keep our clients happy while at the same time trying to… Read More ›

Making a Good Customer Value Proposition Better

Introduction The creators of the Balanced Scorecard, Robert Norton and David Kaplan, view the customer value proposition (“CVP”) as the “heart of strategy”.  They very succinctly stated that: “Strategy is based on a differentiated customer value proposition.  Satisfying [your] customers is the source of sustainable value creation.”[1] A customer value proposition is an offering that… Read More ›

Innovation and Growth: Where do we go from here?

“So, the point here is that the innovation and growth of a company, line of business or strategic business unit doesn’t happen casually or by chance…it must be organized, follow a few simple guidelines and be part and partial of any company’s offensive strategy.”

Strategic Planning ~ Needs and Requirements

Once everyone on the strategic planning team agrees on what the definitions are (and the differences between) strategy, an objective, a goal and a tactic, then energy can be directed towards strategic plan development.  There is a fine line between success and failure in planning and like any business endeavor there are basic needs and… Read More ›

So, What is Strategy Anyway? Here are a Few Different Perspectives

Given the relevance and timeliness of Michael Porter’s advice on strategy during tumultuous times, I began my first blog post (which was originally entitled “Strategy in Action”) with that material because it really hit home for those of us working day-to-day in one of the most distressed industries – insurance. At this juncture, I think… Read More ›