Differentiation 
Underwriting an InsurTech Venture
(0)Provides 14 ways to evaluate an InsurTech Start-up, developed by the author, Bill Tyson, over the past 5 years underwriting InsurTech venture opportunities.
Protected: A Recommended Format for A Strategic Marketing Plan
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Doubling Down on Differentiation
Recently, the expression “doubling down” has become part of the tech world’s nomenclature. “I think you’ll be pleased where we’re taking Siri. We’re doubling down on it.” – Tim Cook, Apple CEO, speaking at the D10 conference in May 2012. He also remarked that they are going to “doubling down on secrecy” too, indicating that… Read More ›
Making a Good Customer Value Proposition Better
Introduction The creators of the Balanced Scorecard, Robert Norton and David Kaplan, view the customer value proposition (“CVP”) as the “heart of strategy”. They very succinctly stated that: “Strategy is based on a differentiated customer value proposition. Satisfying [your] customers is the source of sustainable value creation.”[1] A customer value proposition is an offering that… Read More ›
The Savvy Strategist (tm) 
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