Protected: A Recommended Format for A Strategic Marketing Plan
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Doubling Down on Differentiation
Recently, the expression “doubling down” has become part of the tech world’s nomenclature. “I think you’ll be pleased where we’re taking Siri. We’re doubling down on it.” – Tim Cook, Apple CEO, speaking at the D10 conference in May 2012. He also remarked that they are going to “doubling down on secrecy” too, indicating that… Read More ›
Research Reports to Aid You in Your Strategy Efforts
Mary Meeker’s 2019 Internet Trends Report | Code 2019 InsurTech at a crossroads: Launches stall, funds keep flowing, A blog post by Sam Friedman, insurance research leader, Deloitte Services LP The Top InsurTech Deals of 2018, Accenture, John Cusano, March 22, 2019 The rise of InsurTech, Accenture, January 2, 2019 The InsurTech Phenomenon and The… Read More ›
Building Robust Distribution to Support Strategy – Updated October 2012
Introduction During the past year and a half, I have been working with a variety of different client companies to develop and improve their distribution networks. Distribution really matters when you consider that, on average, half of the price of the product is absorbed by activities related to getting that product from producer to the… Read More ›
Harnessing Multichannel Marketing for Strategic Advantage
“Sustainable competitive advantage no longer arises exclusively from position, scale, and first-order capabilities in producing or delivering an offering. All those are essentially static. So where does it come from? Increasingly, managers are finding that it stems from the “second-order” organizational capabilities that foster rapid adaptation. Instead of being really good at doing some particular… Read More ›
A Prescription for Change
You Can Keep the Change…Say What? One of the tough things to swallow in business is the lip service paid by some executives towards change initiatives. It goes something like this: “Yeah, we know have to change but, we are too busy struggling to keep our clients happy while at the same time trying to… Read More ›
Making a Good Customer Value Proposition Better
Introduction The creators of the Balanced Scorecard, Robert Norton and David Kaplan, view the customer value proposition (“CVP”) as the “heart of strategy”. They very succinctly stated that: “Strategy is based on a differentiated customer value proposition. Satisfying [your] customers is the source of sustainable value creation.” A customer value proposition is an offering that… Read More ›
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