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2012 Social Media Guide from CMO.com Very useful chart for guiding social media marketing. 2012 Social Media Predictions Accelerate Your Social Maturity Forrester Report Accenture Report on A New Era of Marketing: Create Your Upturn Administration on Aging: A Profile of Older Americans 2011 Statistics on the Aging Population Aetna’s Transformation – Must Read Strategic moves they are making… Read More ›
Welcome AIPAGIA Members! On March 17th 2012, I had the honor and privilege to present to a very special industry group, AIPAGIA. While my attendance was brief, the time I spent with the members of this industry group was incredible. It was very reminiscent of my past participation at similar conferences when I was a… Read More ›
Introduction During the past year and a half, I have been working with a variety of different client companies to develop and improve their distribution networks. Distribution really matters when you consider that, on average, half of the price of the product is absorbed by activities related to getting that product from producer to the… Read More ›
You Can Keep the Change…Say What? One of the tough things to swallow in business is the lip service paid by some executives towards change initiatives. It goes something like this: “Yeah, we know have to change but, we are too busy struggling to keep our clients happy while at the same time trying to… Read More ›
Well, first of all, a mission statement can be pretty effective at establishing guidelines for people to follow in an effort to achieve a certain loftier, longer term mission. In fact, mission statements have been used throughout history and many have indeed withstood the pressures and tests of time. Think religion and the book of… Read More ›