Protected: A Recommended Format for A Strategic Marketing Plan
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Research Reports to Aid You in Your Strategy Efforts
Mary Meeker’s 2019 Internet Trends Report | Code 2019 InsurTech at a crossroads: Launches stall, funds keep flowing, A blog post by Sam Friedman, insurance research leader, Deloitte Services LP The Top InsurTech Deals of 2018, Accenture, John Cusano, March 22, 2019 The rise of InsurTech, Accenture, January 2, 2019 The InsurTech Phenomenon and The… Read More ›
Building Robust Distribution to Support Strategy – Updated October 2012
Introduction During the past year and a half, I have been working with a variety of different client companies to develop and improve their distribution networks. Distribution really matters when you consider that, on average, half of the price of the product is absorbed by activities related to getting that product from producer to the… Read More ›
Harnessing Multichannel Marketing for Strategic Advantage
“Sustainable competitive advantage no longer arises exclusively from position, scale, and first-order capabilities in producing or delivering an offering. All those are essentially static. So where does it come from? Increasingly, managers are finding that it stems from the “second-order” organizational capabilities that foster rapid adaptation. Instead of being really good at doing some particular… Read More ›
A Prescription for Change
You Can Keep the Change…Say What? One of the tough things to swallow in business is the lip service paid by some executives towards change initiatives. It goes something like this: “Yeah, we know have to change but, we are too busy struggling to keep our clients happy while at the same time trying to… Read More ›
Strategic Planning ~ Needs and Requirements
Once everyone on the strategic planning team agrees on what the definitions are (and the differences between) strategy, an objective, a goal and a tactic, then energy can be directed towards strategic plan development. There is a fine line between success and failure in planning and like any business endeavor there are basic needs and… Read More ›
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