Advice and Insights From A Practitioner

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Cumbre Internacional de Seguros Masivos LATAM 2012

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October 12, 2012

The Retail Insurance Summit Latin America 2012, October 8-11th 2012 at the Miami Beach Resort and Spa, Miami Beach, FL On Monday, October 8th 2012, I was joined by about 150 delegates who attended this Latin American Insurance conference. Hanson Wade, the conference planning company (headed by Nicola Freeman along with David Gonzalez and her… Read More ›

Protected: A Recommended Format for A Strategic Marketing Plan

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Doubling Down on Differentiation

 Recently, the expression “doubling down” has become part of the tech world’s nomenclature. “I think you’ll be pleased where we’re taking Siri. We’re doubling down on it.” – Tim Cook, Apple CEO, speaking at the D10 conference in May 2012. He also remarked that they are going to “doubling down on secrecy” too, indicating that… Read More ›