Tag: Decision Making
Making a Good Customer Value Proposition Better
Introduction The creators of the Balanced Scorecard, Robert Norton and David Kaplan, view the customer value proposition (“CVP”) as the “heart of strategy”. They very succinctly stated that: “Strategy is based on a differentiated customer value proposition. Satisfying [your] customers is the source of sustainable value creation.”[1] A customer value proposition is an offering that… Read More ›
Why Does Your Organization Need A Mission Statement?
Well, first of all, a mission statement can be pretty effective at establishing guidelines for people to follow in an effort to achieve a certain loftier, longer term mission. In fact, mission statements have been used throughout history and many have indeed withstood the pressures and tests of time. Think religion and the book of… Read More ›
Making Critical Decisions the R.A.P.I.D. Way
I believe it is increasingly important, no matter what the size and complexity of your organization is, to have a defined decision-making process. Having been a leader of extensive global and regional underwriting and marketing business units that require many fast and accurate decisions, my teams had no choice but to establish formal decision-making roles and responsibilities. In retrospect,… Read More ›
The Savvy Strategist (tm) 
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