Tag: Management

Protected: A Recommended Format for A Strategic Marketing Plan
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Making Critical Decisions the R.A.P.I.D. Way
I believe it is increasingly important, no matter what the size and complexity of your organization is, to have a defined decision-making process. Having been a leader of extensive global and regional underwriting and marketing business units that require many fast and accurate decisions, my teams had no choice but to establish formal decision-making roles and responsibilities. In retrospect,… Read More ›

Strategic Planning ~ Needs and Requirements
Once everyone on the strategic planning team agrees on what the definitions are (and the differences between) strategy, an objective, a goal and a tactic, then energy can be directed towards strategic plan development. There is a fine line between success and failure in planning and like any business endeavor there are basic needs and… Read More ›
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