Advice and Insights From A Practitioner

Tag: Marketing plan

Protected: A Recommended Format for A Strategic Marketing Plan

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Building Robust Distribution to Support Strategy – Updated October 2012

Introduction During the past year and a half, I have been working with a variety of different client companies to develop and improve their distribution networks. Distribution really matters when you consider that, on average, half of the price of the product is absorbed by activities related to getting that product from producer to the… Read More ›

Harnessing Multichannel Marketing for Strategic Advantage

“Sustainable competitive advantage no longer arises exclusively from position, scale, and first-order capabilities in producing or delivering an offering. All those are essentially static. So where does it come from? Increasingly, managers are finding that it stems from the “second-order” organizational capabilities that foster rapid adaptation. Instead of being really good at doing some particular… Read More ›

Strategic Planning ~ Needs and Requirements

Once everyone on the strategic planning team agrees on what the definitions are (and the differences between) strategy, an objective, a goal and a tactic, then energy can be directed towards strategic plan development.  There is a fine line between success and failure in planning and like any business endeavor there are basic needs and… Read More ›

The Importance of Strategy in Tumultuous Times

The economic upheaval over the past several years has caused a few of the more successful companies from the past to lose momentum making them vulnerable to the competition. This is particularly true in the financial services sector where several of the large, “too big to fail” companies and TARP fund recipients have been over reacting in the short term by retrenching, selling off assets and in many ways stumbling forward without a very cohesive long term strategy.