Advice and Insights From A Practitioner

Tag: Marketing strategy

Protected: A Recommended Format for A Strategic Marketing Plan

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The Importance of Strategy in Tumultuous Times

The economic upheaval over the past several years has caused a few of the more successful companies from the past to lose momentum making them vulnerable to the competition. This is particularly true in the financial services sector where several of the large, “too big to fail” companies and TARP fund recipients have been over reacting in the short term by retrenching, selling off assets and in many ways stumbling forward without a very cohesive long term strategy.