Advice and Insights From A Practitioner

Tag: Marketing

Protected: A Recommended Format for A Strategic Marketing Plan

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Accountability: The X-Factor in Your Organization?

In this context, “the X-Factor” means a hard-to-describe force, influence or quality that has a positive impact on an organization’s performance. I believe that when an organization possesses and promotes the concept of accountability appropriately, the effect can be the X-Factor for the organization, and thus, result in a key competitive advantage. Going From Accounting… Read More ›