Tag: Multichannel marketing
Harnessing Multichannel Marketing for Strategic Advantage
“Sustainable competitive advantage no longer arises exclusively from position, scale, and first-order capabilities in producing or delivering an offering. All those are essentially static. So where does it come from? Increasingly, managers are finding that it stems from the “second-order” organizational capabilities that foster rapid adaptation. Instead of being really good at doing some particular… Read More ›
The Savvy Strategist (tm) 
You must be logged in to post a comment.