Advice and Insights From A Practitioner

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Protected: A Recommended Format for A Strategic Marketing Plan

October 2, 2012

There is no excerpt because this is a protected post.

Doubling Down on Differentiation

 Recently, the expression “doubling down” has become part of the tech world’s nomenclature. “I think you’ll be pleased where we’re taking Siri. We’re doubling down on it.” – Tim Cook, Apple CEO, speaking at the D10 conference in May 2012. He also remarked that they are going to “doubling down on secrecy” too, indicating that… Read More ›

Research Reports to Aid You in Your Strategy Efforts

Mary Meeker’s 2019 Internet Trends Report | Code 2019 InsurTech at a crossroads: Launches stall, funds keep flowing, A blog post by Sam Friedman, insurance research leader, Deloitte Services LP The Top InsurTech Deals of 2018, Accenture, John Cusano, March 22, 2019 The rise of InsurTech, Accenture, January 2, 2019 The InsurTech Phenomenon and The… Read More ›

Building Robust Distribution to Support Strategy – Updated October 2012

Introduction During the past year and a half, I have been working with a variety of different client companies to develop and improve their distribution networks. Distribution really matters when you consider that, on average, half of the price of the product is absorbed by activities related to getting that product from producer to the… Read More ›

Harnessing Multichannel Marketing for Strategic Advantage

“Sustainable competitive advantage no longer arises exclusively from position, scale, and first-order capabilities in producing or delivering an offering. All those are essentially static. So where does it come from? Increasingly, managers are finding that it stems from the “second-order” organizational capabilities that foster rapid adaptation. Instead of being really good at doing some particular… Read More ›

Strategic Risks – Threats and Opportunities

Figure 1: This is the logo of the new Consumer Financial Protection Bureau of the US Department of Treasury. Introduction My last post entitled: “A Prescription for Change” was about tackling change, one of the many strategic risks an organization faces. As every practitioner of strategy knows, strategic planning is a risky business so it… Read More ›

A Prescription for Change

You Can Keep the Change…Say What? One of the tough things to swallow in business is the lip service paid by some executives towards change initiatives. It goes something like this: “Yeah, we know have to change but, we are too busy struggling to keep our clients happy while at the same time trying to… Read More ›

Making a Good Customer Value Proposition Better

Introduction The creators of the Balanced Scorecard, Robert Norton and David Kaplan, view the customer value proposition (“CVP”) as the “heart of strategy”.  They very succinctly stated that: “Strategy is based on a differentiated customer value proposition.  Satisfying [your] customers is the source of sustainable value creation.”[1] A customer value proposition is an offering that… Read More ›

Why Does Your Organization Need A Mission Statement?

Well, first of all, a mission statement can be pretty effective at establishing guidelines for people to follow in an effort to achieve a certain loftier, longer term mission.  In fact, mission statements have been used throughout history and many have indeed withstood the pressures and tests of time. Think religion and the book of… Read More ›

Using the Balanced Scorecard Approach for Better Strategy Execution

Back in the early 1990s, when I worked at CIGNA International and just returned from an assignment in Hong Kong, I learned that a new strategic initiative was underway in the domestic Property and Casualty division.  In fact, this was the first time I had ever heard of the Balanced Scorecard approach and was about… Read More ›

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